Rhino Rack announced today they have appointed KONTENTED to oversee their marketing strategy, content creation & activations for Australia, New Zealand & the US.

Rhino Rack is one of Australia’s true business success stories, built from the ground up by Aussie entrepreneur Richard Cropley from a simple outfitting business to the #1 roofrack brand in Australia.

Rhino Rack Head of Marketing and Communications, Matt Hankin said, “As we look to refocus the brand here in Australia & make a real impact in the US, I cannot think of another business that I would prefer to work with as we take on this challenge.  KONTENTED’s keen insights & strategic thinking along with their ability to create relevant & sticky content gives me the confidence in achieving our goals both here locally & in the US”.

KONTENTED founder and CEO Kate Edwards told us “We are looking forward to getting our hands dirty with the team from Rhino-Rack as they look to freshen their Australian brand & marketing for the 25th anniversary in 2017. We’re also very excited to be making real in-roads (pardon the pun) into the US market as they expand the business into the largest OEM market in the world”.


BandT article here

Campaign Brief article here